The Boat


There are things that stick with you forever…certain people, different quotes, or maybe great conversations. At some point, there are memories that really hit home and stick with you through your life. One of the best memories I took from college was from my Marketing 101 professor. I will never forget it. There were about 18 of us in his class and it was second semester freshman year. 

Does it really matter


One of my worst pet peeves is when the media tries to make a story out of nothing. I know that their job is to do this but in some cases they tend to stretch for something that just isn’t there. I am a huge sports fan. I love all Philadelphia sports.

Is it worth it?


Recently, Everest brought on a customer who needed a new website.  Their old website had great content but was outdated, not mobile responsive, and needed a makeover. Although their old website was going away one thing that was very useful was their current google analytics account. I was able to take a deep dive into the account and see what was important to save, content wise, from their old website. One thing that was certain, all 39 pages on their old website were not being viewed.

Testing one two


Recently, I was at an awesome concert that featured three acts. The first act was an upcoming band out of New Orleans that provided the crowd with tons of energy. The second two acts were more established. One of the bands was out of Georgia and the other out of Nashville. One thing is for sure, the south can produce some fantastic music.

Always a step ahead


According to Google the definition of customer service is the assistance and advice provided by a company to those people who buy or use its products or services. My instincts tell me that people really don’t know what true customer service is. If you were to ask 10 people what their definition of customer service is, do you believe they would include the proactive part of the definition? The proactive part I am describing is “and advice.”

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