Technology consulting firm Everest Customer Solutions is extending its integrated CRM, web and digital marketing solutions to the restaurant industry with the launch of Pimenton, a one-stop solution that serves up unique hospitality promotional services. Pimenton’s menu includes selections such as: creative e-mail marketing, inventive social media posts, on-point blogging, customer opt-in management, hosted CRM customer database with a dashboard portal, website development, search engine optimization and photography, all designed to help restaurants share their individual experiences.
Pimenton connects people with their favorite restaurants by presenting stories and information about dining establishments and the people who work there. Using a variety of marketing components, Pimenton engages patrons by telling the restaurant’s unique story. The goal is to create customer loyalty that leads to referrals and repeat business.
The program works by implementing a marketing plan that encourages customers to “opt in” via various channels – scanning a QR code, clicking on a web link or social media post, selecting an option on the online reservation site Open Table, or completing a hard-copy comment card at the restaurant. Each Pimenton restaurant has a Facebook or Twitter account, which diners can access either through the Internet or a mobile app. Restaurants can also use blog posts, social media and web content to continually reach out to patrons. In addition, Pimenton provides customized technology that enables restaurants to make targeted offers and create outbound e-mail marketing campaigns.
“Restaurants have a story to tell, a story most patrons aren’t aware of. We thought there should be a good way to present those stories to their customers, creating a connection between patrons and their favorite restaurants,” says Greg Umstead, Everest Customer Solutions principal. “We want to help restaurants build connections that will make their customers feel like they are part of the business.”
“Pimenton has served to better connect us with our guests and enabled us to extend the reach of our brand of hospitality,” says MacGregor Mann, Chef/Owner of Chadds Ford’s Junto restaurant. Junto is a modern farmhouse BYOB that utilizes food grown and produced in Pennsylvania, as well as native seafood sourced from the Atlantic Ocean, between the Hudson and Chesapeake bays.
Umstead and fellow Everest Customer Solutions principal Pete Cheng bring more than 20-years of IT industry experience to this latest venture. Combined with a passion for food, cultivated in eateries across the country as well as in their own kitchens, they see this new service as a natural progression of the existing offerings of Everest Customer Solutions.
For more information about Pimenton please contact Mike Chambers at 610-910-8888 or visit their website at www.mypimenton.com. For information about Everest Customer Solutions please visit the firm’s website at www.everestcrm.com.
About Everest Customer Solutions
Established in 1994, Everest Customer Solutions is a technology consulting firm whose goal, from day one, is to take your business to new heights. We provide complete customer solutions to improve your bottom line, including CRM, marketing automation, data analytics, business intelligence, web and social media. We look at your sales, marketing and service processes to define a solution that fits you, streamlines your business, and improves your customer’s experience.